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EMILIO PUCCI
- bekasgumicuki
- Dec 20, 2015
- 1 min read
Milan // Milan
His designs featured sensual, free-flowing lines that followed the natural curves of the body.
Pucci designed a ski outfit, initially for himself and then for his enthusiastic socialite friends was photographed by a fashion photographer and published in Harper’s Bazaar USA, giving rise to a fashion phenomenon that continues to reverberate to this day. Pucci was driven by the desire to liberate women, granting them unprecedented freedom of movement.Setting up his atelier in the Pucci family’s grand palazzo in the heart of Florence, Emilio began working closely with expert fabric manufacturers in Italy to pioneer and patent revolutionary stretch fabrics that eschewed the heavy, rigid fabrications largely in circulation at that time.It was during the ‘50s that Pucci began developing his signature prints: graphic, abstract designs inspired by the world around him. In March 2015 the Italian designer Massimo Giorgetti was appointed Creative Director.
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